Progress feature discovery
Understanding user behavior around progress and tracking
Product area
Mobile app
Focus
User research
Tools
DScout
Overview
In this exploratory project, I conducted user research to gain insights about users' progress and tracking experiences via 1:1 live interviews to enhance our tracking feature.
Recruitment
Screener questions
Activity, experience, knowledge
Interest in tracking health and fitness goals
Premium subscription history
Apps and device usage
Demographics
General MFP user population
Member for >3 months
Tracks health and fitness
Interviews
I conducted 45-minute 1:1 live interviews. The interviews were split into two main parts:
Progress feature screen share
Topics: health and fitness goals, progress, data, and tracking
Analysis
I presented our research findings to executives and stakeholders.
Overall, the research showed people's need for holistic health and wellness tracking, but when it comes to their MyFitnessPal experience, the insights gleaned from holistic tracking must be contextualized and used to inform nutrition habits.
Please reach out to me if interested in seeing the full deck! :-)
Fig 1. Examples of research analysis